At 6 months, you are growing catering sales by building relationships, creating consistent outreach, and delivering a catering experience that earns repeat business. You consistently:
6-month success definition
At 6 months, you are growing catering sales by building relationships, creating consistent outreach, and delivering a catering experience that earns repeat business. You consistently:
- Generate qualified catering leads and convert them into orders.
- Create a repeatable weekly rhythm for outreach and follow-up.
- Deliver reliable communication and a smooth ordering experience for clients.
- Coordinate with operations so catering is executed well.
- Build a reputation in the community as a dependable catering partner.
Primary objectives (next 6 months)
Grow catering demand through consistent relationship-building
Outcome: Catering orders increase through proactive outreach.
Measured by (public metrics):
- Steady pipeline of new leads (schools, businesses, churches, events)
- Consistent follow-up and relationship touchpoints
- Increasing repeat orders and referrals
Improve conversion with clear offers and smooth coordination
Outcome: More leads become confirmed orders.
Measured by (public metrics):
- Fast response time to inquiries
- Clear recommendations that make ordering easy
- Fewer dropped conversations and missed follow-ups
Deliver a reliable, brand-building catering experience
Outcome: Clients receive accurate, on-time, well-presented catering.
Measured by (public metrics):
- Clients describe the experience as easy and dependable
- Fewer preventable errors in order details
- Strong communication before, during, and after orders
Represent the brand well in the community
Outcome: Community partners trust the business and want to work with us.
Measured by (public metrics):
- Professional presence in meetings and events
- Positive feedback from community partners
- Consistent brand-aligned messaging
Key responsibilities
- Conduct outbound outreach, follow-ups, and relationship visits.
- Manage catering inquiries end-to-end: recommendations, coordination, confirmations.
- Maintain an organized pipeline of prospects and customers.
- Coordinate with operations leaders to ensure strong execution.
- Support community marketing efforts that drive local awareness.
What “great” looks like (behaviors)
- Consistency: You follow a weekly rhythm and don’t rely on “spurts.”
- Responsiveness: You reply quickly and keep clients informed.
- Organization: You track details and close loops.
- Ownership: You solve problems before they reach the guest.
- Professional presence: You represent the brand with confidence.
Accountability & support
- You’ll be supported with clear priorities, brand guidance, and coordination with operations.
- Performance is evaluated by consistent pipeline activity, conversion outcomes, repeat business, and client experience.